LinkedIn content, consulting & coaching for B2B
XHAUER makes the knowledge of CEOs and subject-matter experts visible on LinkedIn. With content that sounds like you, and the level of support you need.
AI, a content team or coaching: choose your way.Since 2018 · 400+ B2B companies · Over 1,000 LinkedIn campaigns
For software, IT, technology, manufacturing, consulting, finance and health. Across Germany, Austria and Switzerland.
Three ways. One proven system.
You decide how much to hand over. We connect your expertise with the right process – from AI assistance to a dedicated content team.
Content team · Done for you
Your dedicated content team handles strategy and posts. Choose AI-assisted drafts with XHANA or posts written entirely by the team, with the level of support you need.
A good fit if you want to hand over your content and work with a dedicated team.
Explore agency packages
AI · Done for you
Your AI assistant asks questions on WhatsApp. You reply with a short voice message. It becomes a post in your own voice.
A good fit if you want to post regularly and writing has become a bottleneck.
Explore package
Coaching · Done with you
You and your team do the implementation. We teach the topics covered in our done-for-you packages, with guidance, feedback and personal support.
A good fit if you want to build lasting LinkedIn expertise within your company.
Explore packageContent. Reach. Demand.
Good content builds trust. When the right decision-makers see it and have a clear path to a conversation, it becomes a system for winning clients.
Developed through more than 1,000 real LinkedIn campaigns.
Your done-for-you package
Your experiences, views and ideas become posts that explain your offer and build trust. With XHANA or your content team.
Optional: Ads Booster
The Ads Booster puts your strongest content in front of your ideal clients. Thought Leader Ads, Message Ads, Lead Magnet Ads, Text Ads and Remarketing Ads are included.
Individually bookable add-ons
A whitepaper, a webinar or a relevant conversation starter gives interested people a clear reason to get in touch. Add the individual modules you need.
Explore our approach in a workshop (DE)In the Thought Leader Circle, you learn to implement this entire process with your own team.
Our biggest lesson from hundreds of projects
Your team knows your offer, clients and market. That knowledge is the foundation of meaningful content. It should stay with you, whichever model you choose.
XHANA turns your knowledge into regular posts. A content team can refine the drafts or write every post for you. In the Thought Leader Circle, you build these skills in-house.
That is why XHAUER lets you choose how much to hand over and how much to do in-house. The practical knowledge from our work is part of every package.
Our goal: a LinkedIn process that works for you.Start with your day-to-day reality: how much time can you contribute, and which tasks would you like to hand over?
XHANA takes care of topic ideas, drafts and publishing after approval.
Your role: Share expertise in voice messages and approve your posts.
Your content team handles strategy, your profile makeover, refinement of AI drafts and community management.
Your role: Provide input, align on topics and approve content.
Your content team writes the posts and explores your perspective in monthly conversations.
Your role: Share experiences in content calls and approve posts.
We support you with a bootcamp, Q&A calls, individual feedback, XHANA and ongoing workshops.
Your role: Create the content and run campaigns yourself or with your team.
Client videos in German
Bernhard combines thought leadership with LinkedIn webinars for his finance software and consulting business. He shares how this creates a steady flow of enquiries.
Alexander uses the XHAUER strategy to reach prospects for employee health and benefits. In his interview, he shares specific performance figures.
Viktoria shares her first results after one week of campaigns for her workplace safety software and consulting business.
Felix runs the family business in its second generation. He describes the response from his industry and enquiries from medical technology buyers.
Tim describes how the thought leader strategy helps him reach CMOs at global FMCG businesses, including his first enquiry after one week.
Results from different client projects. Outcomes depend on the offer, audience, budget and implementation.
Specialists in complex B2B
We help CEOs, leaders and subject-matter experts communicate their knowledge clearly and become a credible voice for their company.
A clear B2B offer, real expertise and a commitment to building LinkedIn over time. You contribute knowledge and follow up with interested contacts.
Mass-market B2C offers or short-term virality goals. Even a done-for-you package needs your subject-matter input.
Book a conversationFor solutions with longer decision cycles and multiple stakeholders.
For complex services, platforms and innovations that need explaining.
For technical products, engineering and specialist suppliers.
When trust in people and expertise wins the assignment.
For sensitive, regulated or advice-intensive offers.
Strategy grounded in implementation
We have supported B2B companies on LinkedIn since 2018. Hundreds of projects and more than 1,000 campaigns have shaped our frameworks, processes and tools. That knowledge feeds into all four packages.
Michael founded the technology company Familonet, acquired by Daimler in 2017.
He later served as Director of Product and Head of Product Design at REACH NOW, the Daimler and BMW joint venture.
Today he develops XHAUER’s strategies for thought leadership, LinkedIn content, ads and B2B lead generation.
Paula turns strategy into reliable delivery.
Her focus is on strong client relationships and support that shares responsibility for outcomes.
Previously, she was responsible for B2B marketing in the fragrances business of Swiss chemicals group Givaudan.
XHAUER has specialised in LinkedIn marketing for complex B2B since 2018. From Vienna and Hamburg, we support CEOs, subject-matter experts and marketing teams. Our four packages are XHANA AI, XHANA AI + Content Team, Premium Content Team and the Thought Leader Circle.
B2B companies whose offers need explanation and trust: for example software, IT, technology, manufacturing, consulting, finance and health. The starting point is real expertise and a willingness to make it visible.
Both. In our done-for-you packages, AI and/or people create your content. In the Thought Leader Circle, we teach the same topics as done with you: your team implements, while we provide training, feedback and advice.
XHANA turns your knowledge into regular posts. XHANA AI + Content Team adds a dedicated team for strategy and refinement. In the Premium Content Team package, the team writes every post, with monthly content calls. In the Circle, you learn to implement the process as a team. Our menu shows all services and prices.
With XHANA AI + Content Team, AI creates the drafts and your dedicated team refines them. In the Premium Content Team package, people write every post and explore your topics in monthly content calls. Both packages include 3 LinkedIn posts per week, strategy, a profile makeover and personal support.
Your expertise and voice set the tone. XHANA learns from your WhatsApp voice messages. Your content team refines the drafts or writes the posts through direct conversations with you. Content is published after your approval.
For done for you, the Ads Booster is an optional extra. All five ad formats listed in the menu are included; media spend is agreed separately. Other add-ons can be booked individually. In the Circle, you learn to build ads and lead processes yourself.
Your expertise is still needed: for voice messages, topic alignment or content calls and approvals. In the Circle, you and your team also handle implementation. The time required depends on your package and your own processes.
You can try XHANA free for 4 weeks. XHANA AI + Content Team, Premium Content Team and the Circle start with a minimum 3-month commitment and a one-time setup fee. The selected billing period applies thereafter. Prices, discounts and cancellation terms are shown in the package menu.
The Circle starts with an 8-week bootcamp. In the managed packages, we begin with positioning, your profile and content process. When enquiries follow depends on your offer, audience, budget, sales process and implementation. We do not promise a fixed number of leads.
Clients share how they use LinkedIn in their businesses.
Client videos in German
Jonathan explains how authentic content and Thought Leader Ads made him visible in logistics, with insights into his content process.
The “Tea Pope” shares how his LinkedIn content about matcha supports international distributors and changes conversations with clients.
Martina describes the switch from PDF lead-generation campaigns to a thought leader strategy, and how it creates more relevant contacts.
Frédéric shares the doors his positioning as a negotiation consultant has opened, and why a personal brand needs a distinctive point of view.
Tobias is responsible for marketing at building automation company romutec. He shares his path to generating regular leads for sales.
Katrin works in marketing and sales at IT consultancy infinitas. She describes the results after six months of working together.
Original reviews in German.
Read all reviews on GoogleChoose the way that fits you
Whether XHANA creates your content, our team takes over or you build the skills yourself: you get experience from over 1,000 LinkedIn campaigns. Clearly organised into four packages.