Developed from more than 1,000 LinkedIn campaigns in complex B2B
In the Thought Leader Circle we put content, targeted reach and your lead funnel into practice together. It also raises your chances of appearing in ChatGPT, Google AI & co. as a subject-matter authority.
So simple that your marketing team can run everything in-house for good.
The fastest, most budget-efficient LinkedIn strategy. Proven with 400+ clients in niche B2B.
You post, comment, send direct messages or have already tested ads. Yet there is no clear, traceable path from the first post to a qualified enquiry.
The future thought leader lacks time, topic ideas or confidence about which content is relevant. Marketing waits for input. Posts appear irregularly or sound impersonal when written with AI.
Good expert content alone does not guarantee relevant reach. And first ads or “boosted” posts have brought hardly any measurable results so far.
There are likes and connections, but no end-to-end process that takes prospects from content through retargeting, webinars or white papers to a conversation.
You find countless tips, tools and tactics. What is missing is a simple step-by-step guide: what comes when, how does it all fit together and how do you know whether it works?
The problem is not a lack of effort. What is missing is a clear strategy that connects content, visibility and lead generation.
We developed the thought leader strategy from thousands of campaigns. The leanest, most budget-efficient route to qualified leads through LinkedIn:
Content
The thought leader answers short, tailored questions by WhatsApp voice message. XHANA turns the answers into high-quality LinkedIn posts that don’t sound like AI. Alternatively, your team writes the posts itself using our templates.
Result: Regular expert content with a personal touch, without hours of writing.
Visibility
With Thought Leader Ads you put your strongest posts in front of the people who matter for your business – regardless of organic reach.
Result: Visibility in exactly the right audience instead of as many random impressions as possible.
Leads
You combine content and ads with direct messages, webinars or white papers into a clear funnel, so qualified leads come in.
Result: A clear path from the first post to the sales conversation.
With step-by-step guides, templates, personal video calls and direct feedback you build the know-how in-house.
Result: A robust LinkedIn structure that doesn’t depend on an agency or individual employees.
Software & IT, Health & Finance
Bernhard combines thought leadership with LinkedIn webinars for his finance software and consulting business. He shares how this creates a steady flow of enquiries.
Health & Finance
Alexander uses the XHAUER strategy to reach prospects for employee health and benefits. In his interview, he shares specific performance figures.
Health & Finance
Viktoria shares her first results after one week of campaigns for her workplace safety software and consulting business.
Manufacturing
Felix runs the family business in its second generation. He describes the response from his industry and enquiries from medical technology buyers.
Consulting & HR
Tim describes how the thought leader strategy helps him reach CMOs at global FMCG businesses, including his first enquiry after one week.
Logistics
Jonathan explains how authentic content and Thought Leader Ads made him visible in logistics, with insights into his content process.
Logistics
The “Tea Pope” shares how his LinkedIn content about matcha supports international distributors and changes conversations with clients.
Consulting & HR
Martina describes the switch from PDF lead-generation campaigns to a thought leader strategy, and how it creates more relevant contacts.
Consulting & HR
Frédéric shares the doors his positioning as a negotiation consultant has opened, and why a personal brand needs a distinctive point of view.
Consulting & HR
Selina describes how precisely the targeting reaches the right industries and decision-makers. Her setting team calls the leads promptly and books meetings from them regularly.
Consulting & HR
André is an expert in client acquisition himself. When someone asked him about LinkedIn marketing, he recommended XHAUER because he is impressed by the work and the support.
Manufacturing
Tobias is responsible for marketing at building automation company romutec. He shares his path to generating regular leads for sales.
Software & IT
Katrin works in marketing and sales at IT consultancy infinitas. She describes the results after six months of working together.
Software & IT, Consulting & HR
Clarissa reports from HICO Group, a data, cloud and AI consultancy: even in the early phase, organic posts alone led to three calls with prospects.
Software & IT, Consulting & HR
Achim passes on feedback from his business development colleague: the leads are exactly the right people, first conversations are already under way, and she would not want to do without them.
After the bootcamp you have more than a content plan. Your process is set up, campaigns can run and you know how LinkedIn visibility systematically creates demand.
Membership of the LinkedIn Thought Leader Circle starts with the 8-week bootcamp, in which you combine content, visibility and lead generation into a predictable process.
Afterwards we keep supporting you with content, ads and lead generation – so the system keeps running and keeps improving.
In 8 weeks of kickstart coaching you put the entire foundation in place, step by step:
You get a clear implementation plan, proven templates and real examples from thousands of B2B campaigns.
In 2 Q&A video calls per week you discuss your current posts, ads and campaigns directly with Michael Asshauer and the XHAUER experts.
In the member chat you also get quick answers and personal feedback – between calls, too.
Result: Honest, personal sparring for your specific case – instead of generic tips and pure theory.
All guides, recordings, templates and campaign building blocks are available in the member portal at any time.
Result: Your marketing team can run the process independently and new employees get up to speed quickly.
Once a month, selected experts share current strategies and experience in B2B marketing, LinkedIn, AI and sales.
Result: You stay up to date without having to work through every change yourself.
Monday morning, on the way to a client meeting: your thought leader receives a tailored WhatsApp question, answers for 60 seconds, optionally sends a photo – done.
XHANA turns it into a LinkedIn post in their own words. You check it briefly and approve it. No topic hunting. No writing. No prompts. No approval loops. If you prefer writing yourselves, you use our templates.
Result: Regular, authentic posts – in just a few minutes.
The thought leader brings the expertise. Your marketing turns it into content, visibility and leads with a simple process. We make sure you progress quickly and avoid unnecessary detours.
Each week you put one concrete part of your LinkedIn process in place. Step by step, individual posts become a working strategy for content, visibility and lead generation.
Most participants have their first campaigns running after 2 to 4 weeks. If you need longer for some steps, that’s no problem: all content stays available and you keep getting personal support.
You decide who should stand for which topics as a thought leader, which audience you want to reach and which terms and questions people and AI systems should associate with your expertise.
Result: Clear positioning, a concrete roadmap and first posts using our frameworks.
You optimise the personal LinkedIn profile and correctly set up the company page, Campaign Manager, KPI monitoring and website tracking.
Result: The technical foundation is in place.
You develop your content strategy and set up a simple process for regular expert posts that clearly answer your audience’s questions – with our templates or with XHANA.
Result: High-quality content in a few minutes – which AI systems can also pick up as a relevant source.
You define your audience and launch Thought Leader Ads to put your strongest posts in front of relevant decision-makers.
Result: Your content no longer depends on organic reach.
You learn how ChatGPT, Google AI & co. use LinkedIn as a source and align profiles and posts so that people and AI systems connect your expertise with the right terms and questions.
Result: Your expertise also becomes visible in the answers of ChatGPT, Google AI and other AI systems.
You put proven processes in place for direct messages, content engagers and inbound enquiries.
Result: Relevant contacts are systematically developed into sales conversations.
You learn how to connect white papers, webinars or other expert content with posts and ads.
Result: Your expertise becomes a concrete entry point to your sales process.
You set up retargeting campaigns that move silent readers to the next step.
Result: Repeated visibility turns into measurable interest.
Every option includes the full bootcamp, XHANA and personal guidance.
You only decide whether you want to be a member monthly, quarterly or yearly.
€570/ month
+ €1,700 one-time at the start for the bootcamp
3-month minimum, then cancel monthly.
All prices exclude VAT. For Thought Leader Ads we also recommend an ad budget from €50 per day.
Take the first 14 days to check whether the strategy and our guidance suit you. If you are not convinced, we refund your payment in full.
The Circle works best for companies where expertise, trust and personal relationships decide the sale.
Rather hand it over than do it yourselves? See the done-for-you packages
Here are the key answers about the bootcamp, implementation and additional costs. Your question is missing? Send it to us any time at team@xhauer.com
No. The CEO is often the most credible person to represent the company, but depending on your positioning an executive or a recognised expert can also be built up as the thought leader.
What matters is that the person has relevant experience, a clear point of view and can regularly share short expert insights.
It raises the chances. AI systems regularly use LinkedIn as a source – especially original, helpful posts by regularly active experts.
In the Circle you develop clear positioning and continuously publish practical know-how on your audience’s questions. This builds trust with decision-makers and creates additional signals that can make your people, expertise and brand visible in AI answers.
You complete every step together with us in the bootcamp. If you already publish content or have tested ads, we optimise the existing setup and build on it. If not, no problem.
The thought leader contributes experience, opinions and expert insights. Plan about one hour per week for this during the bootcamp.
The marketing team handles implementation and needs about three to five hours per week at first.
All your team members are included and can take part.
Yes. CEOs, freelancers and executives can run the system themselves. In that case, plan about three to five hours per week for profiles, ads and campaigns on top of the personal content time.
No problem. The 8 weeks give you a clear structure but are not a rigid deadline. You keep access to all content and continue to get support through the Q&A video calls and the member chat.
It is especially suited to complex B2B offers that need explaining. We have used it in IT, software, technology, industry, engineering, consulting, finance and medical technology, among others.
What matters is that your target customers can be reached on LinkedIn and your offer already sells successfully.
For fast, targeted visibility we recommend at least €50 ad budget per day, so your content reliably reaches the relevant decision-makers and does not depend on organic reach alone.
The ad budget is paid directly to LinkedIn and is not included in the membership price.
No. You don’t introduce a complex software landscape. We connect positioning, content, LinkedIn Ads and lead generation into one clear process.
The thought leader uses XHANA directly via WhatsApp. You set up LinkedIn Campaign Manager and the necessary tracking with our step-by-step guide, and we support you personally.
Every post starts with a personal voice message from the thought leader. XHANA keeps individual phrasing, terminology and experience and learns the personal tone better with every answer. Like an excellent ghostwriter.
You review and explicitly approve every post before it is published.
We use your data for your content and your thought leader’s personal second brain. External AI providers such as OpenAI or Anthropic do not train their models on it. To run the service we use carefully selected providers, some outside the EU (mainly in the USA), covered by the EU Standard Contractual Clauses or the EU-US Data Privacy Framework. Only fully anonymised content without any customer reference may be used to improve XHANA. All details are in section 6.4 of the terms and in the DPA.
No post is published without your approval. XHANA complies with the GDPR, the EU AI Act and LinkedIn policy.
You remain a member of the Thought Leader Circle and keep access to XHANA, the Q&A video calls, the member chat, the training portal and the monthly workshops. That gives you ongoing personal sparring for your specific case instead of generic tips and pure theory.
LinkedIn, ads and AI in B2B marketing change fast – we keep you up to date.
Once everything is set up, one to two hours per week are usually enough to keep developing content and campaigns.
One XHANA user is included in the membership. If several executives or experts want to create their own content, additional users can be added by arrangement.
You can test the whole offer for 14 days. If you are not convinced within that period, we refund your payment in full.
After that you can cancel without a notice period: monthly after the 3-month minimum, quarterly and yearly at the end of the chosen 3- or 12-month period.
Since 2018, my team and I have worked with more than 400 B2B companies. What we learned from well over 1,000 LinkedIn campaigns went into this simple strategy:
The thought leader shares authentic insights with little time. The marketing team turns them into continuous content. Thought Leader Ads put it in front of relevant decision-makers. A clear funnel turns visibility into leads.
In the 8-week bootcamp we implement the entire strategy together with you. Afterwards we stay at your side in the Circle, give feedback, keep you up to date and help you keep improving content and campaigns.
You can start risk-free and take 14 days to check whether it suits you.
I would be delighted to meet you in the Circle – or simply over a coffee in Vienna.
Michael Asshauer
Thought Leader Circle from €450 / month
See pricing